Monday, February 22, 2010

OBJECTIVES OF BUSINESS

OBJECTIVES OF BUSINESS
Business is a very important economic activity. The success of any activity depends on definite objectives. So, it is necessary to have definite objectives for it, to perform successfully. The objectives are goals where all efforts are concentrated for the fulfillment of the objectives.
The main objective of business is to earn profit. It makes continuity in the business. It also measures the success of business. No business can continue for long if it ignores public service. So earning profit and public service are the main objectives of business. However, the objectives of business may be broadly categorized under the following heads:
1. Economic Objectives
2. Social Objectives
3. Human Objectives

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